Interactive Fan Features for Live Sports

Chicago Bears quarterback Caleb Williams in uniform holding a football on the field with a man in a blue suit beside him, alongside NFL Shop ad for Caleb Williams navy performance pullover hoodie priced at $129.99 with size options and QR code for more info.

DraftKings trivia question on TV screen asking who holds the most birdies in Masters history with poll results showing Garrett Acton leading at 67%.

Interactive overlay data screen showing Rory McIlroy's swing photo, FedEx Cup rank 1, total yards 356, carry 334 yards, club speed 124 mph, attack angle +3.1°, launch angle 12.5°, ball speed 184 mph, alongside a brief performance insight.

Fantasy football enhanced viewing experience with football player DJ Moore in blue jersey scores a rushing touchdown for Gridiron Glory during a snowy game, with scoreboard showing Endzone Empire 143 and Gridiron Glory 134.

Golfer in mid-swing next to an interactive poll advertisement asking which major golf tournament is traditionally held at Augusta National Golf Club, with 'The Masters' selected at 40%.

Expedia ad showing a man pointing towards hiking backpacks on a trail, promoting $399 roundtrip flights from O'Hare to Puerto Rico with options to plan a trip using AI agent.

Baseball players Vladimir Guerrero Jr. of the Toronto Blue Jays and a New York Yankees player standing on the field, with a prediction poll asking who will score first today, highlighting Toronto Blue Jays.

Mobile phone screen showing a tennis player lunging to hit a ball with a racket on the left, and a BetMGM betting app interface with live tennis player odds on the right.

Smartphone screen showing a video call with a man swinging a golf club, four participant thumbnails on the left, and call control icons at the bottom.

Baseball player Shohei Ohtani in Los Angeles Dodgers uniform celebrating on field with performance stats overlay showing 114.7 mph exit velocity and 432 ft projected home run distance.

Mobile screen showing a football game app with a touchdown announcement for player DJ Moore and a score comparison between Gridiron Glory and Endzone Empire teams.

Mobile phone screen showing a sports prediction poll for who will score first, with Sharks at 20% and Dolphins at 80%, over a background of rugby players in action.

Dynamic, immersive
branded interactivity.

Transform your live stream events into immersive, interactive, sponsor-ready moments where every second becomes a potential opportunity to connect, celebrate, engage and monetize.

High-Performance Experience

Monetizable interactivity.

Multiple messaging touch-points give brands the flexibility to connect with viewers in a wide variety of ways, maximizing exposure and impact.

NFL team matchup prediction showing Carolina Panthers with 50% chance, highlighted, against San Francisco 49ers, New England Patriots, and Denver Broncos.

Confetti celebration animation on interactive feature

Four diverse people smiling, including a man with curly hair and beard, a woman with striped shirt outdoors, an Asian woman with braided hair, and a man with curly hair sitting against a brick wall.

Real-time stats and insights interactive overlay

Value-Add Branded Interactions

Brand messaging can be seamlessly integrated into notifications, interstitials, feature headings, and promotional screens.

Single Screen Mode

Interactivity fused to the video.

Single Screen Mode

Interactivity fused
to the video.

StreamLayer interactive features on mobile device

Stats synced to the video - female sprinters racing on track with Gabby Thomas leading, speed stats displayed below.

Seamlessly integrated into your mobile or connected TV experience, StreamLayer brings your video content to life. From highlights to predictions to live stats, each interactive element is elegantly synchronized to enhance engagement, all within a single screen.

StreamLayer brings your video content to life. From highlights to predictions to live stats, each interactive element is elegantly synchronized to enhance engagement, all within a single screen.

Syncing the experience.

Live data is ingested and stored in retrievable snapshots which are then delivered to the user experience at exactly the right moment in the stream, regardless of latency or drift.

Live track and field race streaming with runners on a track, showing 25 seconds latency and live status.

Companion Mode

Or watch on TV
and explore on the phone.

Soccer player Lionel Messi wearing a green Barcelona uniform with number 10, dribbling a yellow and purple ball while being defended by a player in a blue and white striped uniform.

Deliver rich, interactive second-screen experiences alongside linear TV with seamless companion app integration, offering immersive functionality and real-time features that keep viewers connected to the action.

Stats and insights.

Deliver deeper engagement with real-time information and context, keeping viewers immersed and connected to the action without ever leaving the stream.

Mobile screen showing hockey box score: Phoenix 3, Voltigeurs 2, with penalties listed for Jakob Pelletier and Dakota Joshua.

Stats & advanced stats.

Experience the game with enriched live stats offering insights like current speed, distance run, and more.

Football player wearing blue helmet and jersey preparing to throw a football, with text about Bills converting on Lions fumble.

Video highlights.

Let viewers instantly access key moments from the game, keeping them updated without missing the action.

Baseball player wearing a blue helmet and white uniform holding a bat over his shoulder, looking focused.

Insights

Article headline by John Sullivan dated September 21, 2024, titled 'Shohei Ohtani with a game for the ages' discussing his stellar performance including stealing two bases and hitting three home runs.

Football player speed stats for San Francisco 49ers and D.J. Moore, showing current, peak, and average speeds plus workout metrics like 40-yard dash and burst score.

Performance stats

Merch and shopping.

Unlock new revenue streams with in-stream shopping and transactions, letting viewers make purchases during the action through in-stream stores and shoppable ads—without ever leaving the experience.

Mobile screen showing Dallas Mavericks Luka Doncic replica jerseys in navy, blue, and white with prices around $129.99.

Shop your favorites. Instantly.

Enable instant seamless transactions, connecting the action to point of passion merchandising.

Mobile screen showing NFL Shop checkout with 2 Kansas City Chiefs Patrick Mahomes red jerseys and 2 New Era camo snapback hats, total $198.08, option to pay with Apple Pay.

Instant checkout.

Transactions are fast and easy, enabling users to quickly purchase without missing a moment.

Smartphone screen showing a live soccer match on the left and a sports merchandise shopping app interface on the right with categories like footwear, jackets, hoodies, and hats.

From limited SKUs to a full store.

View the stats of your favorite teams and players. Get real-time updates on their performance.

Smartphone screen showing a racing scene with Formula 1 cars in wet conditions and an ad for Oscar Piastri McLaren F1 team t-shirt.

Shop the game.

View the stats of your favorite teams and players. Get real-time updates on their performance.

Watch and bet.

Let viewers dive into the excitement with seamless betting, keeping them in the action as they place bets and engage with real-time odds and social features.

Mobile screen showing a bet slip for a soccer match Valencia vs FC Barcelona with odds of 1.56 for FC Barcelona, bet amount and potential winnings set to $0.00, and buttons to add increments of $5, $10, $20, and $50, plus a blue button to place the bet on FanDuel.

Betslip handoff.

Seamlessly place bets without missing the action, transferring wagers to preferred sportsbooks where users complete the transaction.

Mobile screen showing BETMGM app with live NHL betting odds for Oilers vs. Stars and Panthers vs. Rangers games, including spread, total, and money line.

Real-time odds.

View the stats of your favorite teams and players. Get real-time updates on their performance.

Chat conversation with users Dale Robertson, Sarah Warren, Albert Flores, Jacob Jones, Guy Hawkins, and Bessie discussing a game with comments, emojis, and $10 bets on players Scheffler, W. Clark, and R. McIlroy.

Bet together.

Creates a social and interactive experience, letting fans share bets, match others, and celebrate wins with real-time animations, all while staying connected to the game.

Next pitch. Next snap.

Sleek, low-profile elements let fans wager in real-time without ever leaving the action. No app switching, just pure excitement with every play.

Smartphone screen showing a baseball pitcher in action with a sportsbook betting interface overlay displaying odds and a place bet button.

Watch and play.

Deliver a fun, interactive experience with polls, trivia, and predictions, where viewers compete with friends on leaderboards and stay connected to the action.

Game on.

Get involved with interactive polls and trivia, seeing fan sentiment and testing knowledge in real-time.

Football trivia poll showing the question 'Which NFL team drafted Christian McCaffrey in 2017?' with answer options San Francisco 49ers, New England Patriots, and others, with confetti indicating a win of 100 points.

Leaderboards

Call the shot.

Test viewer knowledge about what will happen next, with real-time updates based on live game outcomes, keeping the experience dynamic.

Smartphone screen displaying a blue Formula 2 car racing on a track with a congratulatory message for answering correctly.

Watch together.

Bring viewers closer with shared experiences, real-time chats, and private messaging, and keep audiences connected and engaged throughout the game.

Watch party.

Drive longer dwell times by creating a more social, immersive experience, as viewers stay engaged while hanging out with friends.

Man in yellow sweater and white cap swinging a golf club with four video call participants on the left side.

Direct messaging

Real-time 1-1 and group conversations blend smoothly into the viewing experience.

Public chat.

Let viewers connect with fellow fans in real time, sharing excitement and reactions.

Fantasy mode

Full engagement.
Pure Fantasy.

Watch live games and track fantasy league updates simultaneously, with your fantasy players highlighted in the stream through stunning graphics and rich animations, blending both worlds into one real-time experience.

Brings real-time fantasy league action into your live streams, seamlessly integrating viewers' fantasy league metrics with the video presentation for a fully immersive experience.

Reimagine your streaming experience and transform your revenue model with StreamLayer's engaging, immersive suite of features that both your viewers and sponsors will love. Then leverage powerful insights and analytics to smartly target and engage your audience.

Dynamic, immersive
branded interactivity.

Maximize your live stream engagement.

Monetizable interactivity.

Value-Add Branded Interactions

Interactivity fused to the video.

Interactivity fused
to the video.

Syncing the experience.

Or watch on TV
and explore on the phone.

Stats and insights.

Merch and shopping.

Watch and bet.

Watch and play.