Power the Pause
Viewer-initiated, context-aware ads that appear after five seconds —interactive by default and seamless across mobile, web, and CTV.
Dynamic Content
Real-time game state data seamlessly integrated into ad content
Full Interactivity
Engaging polls, trivia, CTAs & shoppable interactive elements
Precise Engagement
Target the right ad to the right viewer with clear calls to action.
Pause Ads are initiated by the viewer, offering your ad clients a high-impact and unobtrusive brand experience that appears when attention is focused on the screen. With interactive elements, engagement lasts longer and increases the propensity to turn into action.
41%
Viewers Pause (Daily)
+49%
Ad Memorability
+15%
Likeability
Why StreamLayer Pause Ads?
StreamLayer’s pause ads excel in live streaming, especially sports, by minimizing disruption while boosting engagement.
Game State Integration
Real-time incorporation of player scores, levels, health, and progression data
Shoppable or actionable moments
Built for CTAs that turn attention into action.
Rich Animations
Smooth transitions, brand logo highlights, and motion graphics that capture attention
Full Interactivity
Clickable elements, polls, forms, and dynamic content that responds to user input
Dynamic Content
Text and visuals that change based on current game context and player performance
Peak-attention engagement
Take advantage of a moment viewers naturally notice.
For every major platform.
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Choose your layout. Three formats. One seamless pause moment.
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Full screen
Max impact. Full-bleed creative that owns the paused moment.
Overlay
Keeps content visible. Creative stays prominent with a clean inset on the right.
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Side bar
Made for CTV layouts. Premium placement beside the video — built for glanceable viewing.
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Keep it simple.
Or make it smart.
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Standard Pure Brand Presence
Your brand takes center stage the moment the viewer hits pause.
- High-impact visual with full creative control
- Logo placement for instant brand recognition
- Clear CTA area for maximum conversion
- Zero friction deployment
Sync with the game.
Not against the viewer.
Live stats.
Synced to the pause.
- Score and game state.
- Stats leaders.
- League standings
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Program-related trivia to keep viewers engaged.
- One-selection gameplay.
- Smart, contextual content.
- Quick load times and an endless variety.
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Ask the audience. Share the sentiment.
- One-tap interaction for instant engagement
- Live results displayed in real-time
- Questions tailored to the moment.
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Seamlessly move from pause to purchase.
- Buy without breaking the experience.
- Can sync to real-time inventory.
- Activate via QR code or native, interactive shopping flows.
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Pause Ad Lineup: Elevate it with intelligence.
Data-enhanced Pause Ads
Sync creative with live game and league context — without changing the viewer’s flow.
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Game — Matchup
Score and game state at a glance. Always know where you are.
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Shoppable
Shop right in the experience — or take it to your phone. A clean product moment on pause with a clear CTA, plus optional QR code or text-link handoff for instant follow-through.
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Game — Summary
The story behind the score. A comparative snapshot of how the game is trending.
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Synced Stats
Real-time context that makes the ad feel built for the game. Four admin-selectable modules. Designed for clarity at a glance.
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Game — Stats Leaders
The players driving the action. A clean view of the leaders for each team.
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League — Standings
Season context, instantly. A compact table that makes every game matter.
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Basic Pause Ads
A striking image with a logo. Clean, fast, and brand-forward.
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Standard
Pure brand presence. A crisp creative canvas with room for a clear CTA.
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Poll
One tap. Instant sentiment. Results that feel live.
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Trivia
A quick challenge that keeps viewers engaged and brands remembered.
Why pause ads work
Pause advertising captures users' attention when they pause what they’re watching, creating a break in the action that we fill with contextual, interactive content until the action resumes.
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Interactive. Enjoyable.
StreamLayer’s Pause Ads seamlessly integrate with live stats API, providing real-time access to game, team or league data for dynamic, contextual ad experiences.
Rich full-screen imagery that includes multiple stats, standings and score displays, plus interactive trivia and polls. Every ad unit is designed to enhance the gaming experience while delivering measurable brand value.
Source your way
Programmatic
Integrate pause inventory into your programmatic stack, enabling DSPs to bid in real time when viewers pause. StreamLayer provides engaging pause ads that capture attention.
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Private marketplaces
Offer pause inventory via curated deal IDs with select buyers and negotiated floors. Maintain control and brand safety while StreamLayer delivers interactive pause ads instantly.
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Direct sold
Deliver guaranteed sponsor pause takeovers with full control over creative and targeting. StreamLayer transforms these buys into premium, interactive pause ads that blend seamlessly with the viewing experience.
Experience it yourself
StreamLayer works seamlessly on all major web, mobile and CTV platforms.
