Power the Pause
Viewer-initiated, context-aware ads that appear after five seconds—interactive by default and seamless across mobile, web, and CTV.
Dynamic Content
Real-time game state data seamlessly integrated into ad content
Full Interactivity
Engaging polls, trivia, CTAs & shoppable interactive elements
Precise Engagement
Target the right ad to the right viewer with clear calls to action.
Why pause ads work
Pause advertising captures users attention when they pause what they’re watching, creating a break in the action that we fill with contextual, interactive content until the action resumes.
Game State Integration
Real-time incorporation of player scores, levels, health, and progression data
Rich Animations
Smooth transitions, brand logo highlights, and motion graphics that capture attention
Full Interactivity
Clickable elements, polls, forms, and dynamic content that responds to user input
Dynamic Content
Text and visuals that change based on current game context and player performance
Pause Ads are initiated by the viewer, offering your ad clients a high-impact and unobtrusive brand experience that appears when attention is focused on the screen. With interactive elements, engagement lasts longer and increases the propensity to turn into action.
Interactive. Enjoyable.
StreamLayer’s Pause Ads seamlessly integrates with live stats API, providing real-time access to game, team or League state information for dynamic, contextual ad experiences.
Rich full-screen imagery that includes multiple stats, standings and score displays, and interactive trivia and polls, every ad unit is designed to enhance the gaming experience while delivering measurable brand value.
41%
Viewers Pause (Daily)
+49%
Ad Memorability
+15%
Likeability
(Performance versus standard mid-roll ads.)
Experience it yourself
StreamLayer works seamlessly on all major web, mobile and CTV platforms.
